Innovation, Wachstum und Erfolg sind die 3 Säulen jeder großen Company. Denn neue Ideen erschließen neue Märkte. Und nur, wer sich gegen die Konkurrenz behauptet und Trends setzt, entwickelt sich langfristig weiter.

Ob Apple, Google oder Netflix, Amazon, Airbnb, Microsoft oder Spotify – die Founder der wirklich großen Brands wissen, was es bedeutet, sich auf einem Markt zu halten, der so schnelllebig ist, wie das E-Business. Wir haben uns ein bisschen umgehört und ein Best of ihrer Learnings zusammengetragen. Das allerwichtigste? Ganz klar: TUN!


„Innovation is saying no to a thousand things.“
Steve Jobs, Founder & CEO of Apple

„Everyone has an idea. But it’s really about executing the idea and attracting other people to help you work on it.“
Jack Dorsey, Founder of Twitter

„You have to be willing to be misunderstood if you’re going to innovate.“
Jeff Bezos, Founder of Amazon


„If you don’t have room to fail, you don’t have room to grow.“
Jonathan Mildenhall, Executives and Chief Marketing Officer of Airbnb

„We won’t stop until every single person on the planet has an affordable and reliable way to communicate with their friends and loved ones.“
Jan Koum, Founder of WhatsApp

„Traditional social media, in the view of our company, has become a bit repetitive.“
Evan Spiegel, Founder of Snapchat

„Be brutally honest about the short term and optimistic and confident about the long term.“
Reed Hastings, Founder of Netflix


„Put the right people in the right places, and then you trust them to do the right stuff.“
Dara Khosrowshahi, Founder of Uber

„The value of a company is the sum of the problems you solve.“
Daniel Ek, Founder & CEO of Spotify

„You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.“
Larry Page, CEO of Google and CEO of the affiliated company Alphabet Inc.


„Your most unhappy customers are your greatest source of learning.“
Bill Gates, Founder of Microsoft

„Don’t take too much advice.“
Ben Silbermann, Co-Founder & CEO of Pinterest